Concept Creation

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Concept creation is the process of conceptualizing solutions for brands / individuals while keeping the brand standards or client requirement intact. Ideas are formulated, approved by client and models are then designed accordingly. These concepts can be developed for giveaways, gifts or even theme-based brand promotion offerings for specific events or gift with purchase promotion

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You Ideate. We Create.

Got an artistic streak in you? Always dreamt of designing your own jewellery collection? Thanks to Normak, creating a jewellery line is no longer a far-fetched dream! Normak Manufacturers your personalized jewellery pieces, for giveaways and other promotional activities, It first takes a detailed account of the specifications before delivering the masterpiece with flair and finesse.

A Typical Brief For Gift With Purchase Promotions (Gwp) Is Outlined Below :

Dove Earrings:

Renowned for conceptualising unique gifting solutions, Estelle gave all Dove users a delightful surprise on the beauty brand's 1st anniversary celebration.

Product Concept: Dove, a popular beauty care brand among ladies, joined hands with Estelle to come up with gift with purchase promotion which its target audience would love to flaunt : 24K Gold Plated Earrings.

Theme: An amalgamation of white, purity and care; every aspect associated with the brand Dove. Creativity Inspiration: Form and shape generation of the product is inspired by beautiful hair whereas the earring card is shaped like the dove logo.

Consumer Research: Based on Surveys and consumer analysis data given by HUL

Target Consumer: Middle and upper middle class

Ad and Publicity: It was used for sales promotion and to mark the brand's corporate identity as a popular name for high-end, superior quality beauty care products.


Note: These product concepts have been designed exclusively by Estelle, as per brand requirements, devoid of any fixed mold or shapes.

Ponds Heart Pendant:

Stealing hearts with this one, Estelle conceptualised another out-of-the-box giveaway for a leading cosmetic and beauty care brand, Ponds.

Product Concept: Ponds gifted it's coveted customers a token of love, designed and packaged with utmost care by Estelle. This Heart Shaped Silver Plated pendant was the perfect way to make the ladies feel special on every purchase.

Theme: Blending aspects like beauty, love and care that are synonymous with the brand Ponds. Creativity Inspiration: Form and shape generation of the product is that of an Abstract Heart. The packaging, however, is inspired by the Ponds logo.

Consumer Research: Based on Surveys and consumer analysis data given by HUL Target Consumer: Middle and upper middle class

Ad and Publicity: It was used for sales promotion and to mark the brand's corporate identity as a popular name for high-end, superior quality beauty care products.



Note:: These product concepts have been designed exclusively by Estelle, as per brand requirements, devoid of any fixed mold or shapes.

Testimonials

Estelle brings a unique blend of charm and elegance into its collections. The jewellery speaks directly to the heart and helps in boosting the visibility of our products. They have brought the much needed incentive in inducing initial purchases.

Collections of Estelle are trendy and modern. The products appeal to a very wide age group and have proven themselves time and again in many of our campaigns by building customer interest and helped in reaching targeted volumes.

Excellent craftsmanship and an amazing ability to capture the essence of the times. The collections have inspired successful product trials and have always surprised our customers with delight. Estelle is a valuable asset to tag along with our products for offers and schemes.

Estelle's experience and in-depth knowledge in jewellery making, helped us craft a glamorous watch in a few months. Despite the complexities involved, Estelle's professionalism ensured that the product was made available in time for the Wedding season.